👋 Welcome to the first Marketing Operations Newsletter! 🚀
It's been a while in the making! But thank you for signing up, and congratulations on becoming a founding member of the marketing operations newsletter!Â
We'd love it if you could spread the word. Or if you're interested in helping curate and contribute to the newsletter, please email us - hi@mopsnewsletter.com
Reading - Marketo
Determining if a lead is brand new at form submit time
When someone submits a Marketo form, there’s no built-in way to determine if they’re net new right then, in the browser. This means you lose your chance at directing some leads to a “welcome, new person” site journey and others to a “welcome back” path.
February Rollout of Email Verification Corrections
In November 2023, Adobe Marketo Engage announced in this Marketo Nation Article, an update regarding Email Verification for SSO Only Users. Additionally, Marketo Engage reviewed email verification status for users and found that some users share the same verified email address. This conflict will prevent successful user migrations for the two users sharing the same email address and must be corrected.
Reading - Hubspot
Everything You Need to Know About Marketing Operations in One Place
Discover what marketing operations is and how it can improve efficiency and increase the success of your marketing strategy.Â
15 Email Preview Text Examples
I believe in the concept of inbox zero, so I have a sinking feeling every time we approach the holidays or big occasions (think Black Friday) when I know a mass of emails are heading my way.
Jobs
- Vercel / Remote US & UK / Senior Marketing Operations Manager - Link
- Adecco / UK / Marketing Operations Manager - Link
- Amazon / Spain / Senior Marketing Operations Manager - Link
- Samsara / Remote EMEA / Marketing Operations Manager, EMEA - Link
Want to list your job? Let us know by replying to this email!
Misc Links
- 125 Marketing-Driven PLG Activities
- Unleashing the power of ChatGPT directly in your Marketo smart campaigns
- Marketing Operations Team Size Calculator
- Marketo Flowboost - It’s the scripting, calculating, storing, scoring, do-anything plus pack for Marketo
- Marketo to Marketo Migration Kit
- Steal this attribution workflow
đź“Ł We want to hear from you!
If you've love this, hated it or just thought it was "meh" - please let us know so that we can iterate and make this a wonderful resource for you.